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Which of the following is NOT a channel intermediary?

A) The supplier of the raw materials used to make glass windows
B) The distributor who sells stained glass windows
C) The wholesaler who buys the stained glass window from its creator
D) The showroom that displays glass windows for customers to see
E) The manufacturers' agent who sells the stained glass windows

Answer :

The supplier of the raw materials used to make glass windows is NOT a channel intermediary (option A).

A channel intermediary refers to an entity or organization that plays a role in the distribution channel between the manufacturer or producer and the end consumer. They facilitate the flow of products or services from the producer to the ultimate consumer.

In the given options, all of them except option A can be considered as channel intermediaries:

B) The distributor who sells stained glass windows is a channel intermediary as they purchase the products from the manufacturer and distribute them to retailers or end customers.

C) The wholesaler who buys the stained glass window from its creator is also a channel intermediary as they buy products in bulk from the manufacturer and then sell them to retailers or other intermediaries.

D) The showroom that displays glass windows for customers to see is a channel intermediary as it provides a physical space for customers to view and potentially purchase the products.

E) The manufacturer's agent who sells the stained glass windows is a channel intermediary as they act on behalf of the manufacturer to sell the products to retailers or end customers.

Option A, the supplier of the raw materials used to make glass windows, is not a channel intermediary as they are involved in the upstream supply chain, providing materials to the manufacturer or producer of the final product. They are not directly involved in the distribution or selling of the finished products to end consumers.

Therefore, option A is the correct answer as it does not represent a channel intermediary.

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Rewritten by : Brahmana